Why Spamming is a Profitable Enterprise
17 November 2008 | Filed under: Daily Roundup, Spam
Did you ever wonder how spammers can stay in business? Although the cost of sending email is cheap, does anybody, in this day and age, ever click through on spam? Scientists at the University of California successfully infiltrated the Storm Virus, and were able to provide some unique insights into the conversion rate of spam. It turns out that almost nobody clicks on spam, as you’d suspect. And it turns out that “almost nobody,” which translates to 1 in 12 million, is more than enough for spammers to turn a tidy profit. If only legitimate email marketers could bank on the same ratio!
